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Channel: Adrian Swinscoe
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Drive business growth by getting closer to your existing customers

Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you have not seen. Enjoy. When trying to engineer new growth, many...

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…..after the Who comes the Why, Where, What, How and When

In a recent post I talked about investing time getting to know who your ideal customer is. Now that you have a picture(s) of your ideal clients the next thing, when planning for growth, should be a...

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Business Growth and the Coffee Table Book

Now I am sure you are asking: what can he be on about? Coffee table and business growth? Let me explain. One of my clients was struggling to reconnect to his older clients, ones that he had not seen...

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Consumers, customers and clients: The same or different in your business?

A photo of an old ipod and an ipod nano. The same or different? For some they would say they are different but for others they would say they are the same. Much of your answer will depend on your...

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Honesty and transparency with clients and prospects builds better retention...

photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and...

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Change is happening in the legal sector, law firms need to pay heed and...

Law firms have been getting a lot of attention in recent weeks. Whether it is about the level of service they provide to their clients, the number of complaints they receive or a lack of transparency...

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Client relations – A phone call is worth 10 emails. A meeting is worth 100 calls

This is the fourth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...

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Personal engagement develops loyalty and trust.

This is the sixth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...

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Customer retention: Increase customer switching costs by doing something that...

This is the ninth in a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...

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Drive business growth by getting closer to your existing customers

Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you have not […] The post Drive business growth by getting closer to your...

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…..after the Who comes the Why, Where, What, How and When

In a recent post I talked about investing time getting to know who your ideal customer is. Now that you have a picture(s) of your ideal […] The post …..after the Who comes the Why, Where, What, How and...

View Article

Business Growth and the Coffee Table Book

Now I am sure you are asking: what can he be on about? Coffee table and business growth? Let me explain. One of my clients was […] The post Business Growth and the Coffee Table Book first appeared on...

View Article

Consumers, customers and clients: The same or different in your business?

A photo of an old ipod and an ipod nano. The same or different? For some they would say they are different but for others they […] The post Consumers, customers and clients: The same or different in...

View Article


Honesty and transparency with clients and prospects builds better retention...

photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called […] The post Honesty and transparency with clients and...

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Change is happening in the legal sector, law firms need to pay heed and...

Law firms have been getting a lot of attention in recent weeks. Whether it is about the level of service they provide to their clients, the […] The post Change is happening in the legal sector, law...

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Client relations – A phone call is worth 10 emails. A meeting is worth 100 calls

This is the fourth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […] The post Client relations – A phone call is worth 10 emails. A...

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Personal engagement develops loyalty and trust.

This is the sixth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […] The post Personal engagement develops loyalty and trust. first...

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Customer retention: Increase customer switching costs by doing something that...

This is the ninth in a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […] The post Customer retention: Increase customer switching costs by...

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Why CMOs should invest in their customer service teams

At the end of Feb 2022, Accenture released a new research report called: End-to-Endless Customer Service. The research surveyed 2,030 service leaders, 13,327 B2C customers and […] The post Why CMOs...

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Busting some CCaaS and CX technology myths – Interview with Vasili Triant of...

Today’s interview is with Vasili Triant, Chief Operating Officer of UJET, the world’s first and only cloud contact center platform for smartphone era CX. Vasili joins […] The post Busting some CCaaS...

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